Friday, February 6, 2009

Search engine ad revenues in China reaches $743 mln in 2008

Data Center of the China Internet (DCCI) on Feb 5 announced that advertising revenue through Search engines generated a high total of RMB 5.08 billion ($743.01 million) in China in 2008 which is up 86.2% YOY. The knock-on effect on the advertising market and the increase in search volumes is mainly boosted by the hosting of large events like Beijing Olympics.

However the predictions for 2009 by DCCI is forecasted at RMB 8.49 billion ($1.24 billion) an increase of 67% while the figure for 2011 is at RMB 24.82 billion ($3.63 billion).

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