Twitter is one of the most popular micro blogging platform for online promotion of your business. A key discussion point for businesses has been that While creating a social networking account for a small business, is it a better idea to have the user name be the business name or the person who will be posting?.
Let us look into a small example. Dell a popular brand has an entire page for its Twitter accounts. Here the company uses its brand name along with some carefully managed staff accounts for its promotion. Politicians are also no exception in this case, with @BarackObama using Twitter Service to connect himself with his voters in the recent Presidential elections.
So Before creating an account you need to recognize yourself that there is no specific rule. It depends on the service. For blogs, multiple users accounts can be set up. Social Media is used to create Awareness and Popularity for your Brands.
Here are a few questions you need to ask yourself:
1) What exactly you are looking for on Twitter? Looking for new customers? Finding new ones?
2) Is your business suited to blogging/microblogging?
Twitter may not be suited for every small business but the important thing to look out for is try to make yourself interesting by placing yourself in the place of your customer and think about what exactly they want to talk to you about.