U Rank is useful for:
a) Creating perfect search results: i.e., to add videos and images for the existing context.
b) Short-cuts: To Move your favorite sites up; and then put an ! in front of the query so that you can go straight to the top result.
c) Lists: Keep lists while you’re researching (“hotels for my next trip”, “DSLRs for me”)
d) Annotate results: Write notes to summarize important information under each URL.
e) Collaboration: Sharing the URLs with friends (“related projects”, “our reading list”)
f) Make Recommendations: Tell your friends what you like (“best books,” “favorite restaurants”)
Some snippets from the research done on the results can be found in these screen captures: click the images to enlarge
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As quoted in its website "We believe that finding something on the web is only the first step for many tasks. To better support people as they are exploring a topic, comparing information, keeping track of what they're learning, and collaborating with others, U Rank has general support for organizing, annotating, remembering, and sharing search results." The basic idea behind this project seems to be helping its people to use search technologies in a better way which helps them to edit the results and effectively share them with others.
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