To maximize your's web site lead generation you need many different options including e-mail, phone, fax, live chat, etc... because your customers have changing communication needs over time and varying degrees of comfort with the different channels. Live Chat may not be a primary way of reaching the new and existing customers but it certainly does provide the customer one more option to connect with you. Installing a Live chat application on your website can help you in a great way especially in handling yours customer queries. Visitors may respond very positive on this service. Chatting with the visitors/customers on yours website not only helps increase the service of your website but also the direct communication with them, wherein you can solve their personal questions regrading your products and services. There are many of Livechat applications available like meebo, coffeecup, triolive, google talk badge, chatango, jabber, userplane, boldchat, livechat, liveperson, etc. Some are these comes free & some are paid. Here i am compiling a list of Live chat Applications which may be of some help to you.
google talk badge
Finally in order to have a successful Live Chat program make sure you have a well trained Chat team, have your chat icons highly visible in your site, and make the steps to chat as easy as possible.