Monday, October 20, 2008

Google Lifts ban on Paid search for UK gambling sites

Google has finally decided for the first time anywhere in the world to allow gambling advertisements in its search results in Britain from Oct 17, 2008 since a self-imposed moratorium in 2004. According to industry experts estimate, Google could generate more than £100m in revenues from rule changes.

Google has been reviewing its gambling advertising policy "to ensure it is as consistent as possible with local business practices", said James Cashmore, industry leader, entertainment and media, at the company. "We hope this change will enhance the search experience for users and help advertisers connect with interested consumers."

According to a statement from Google’s industry head, James Cashmore: ‘Gambling ads will automatically be classified as non-family safe which means they will not show on any search where the user has applied the safe search filter.’

Casinos, lottery's and bookmakers which make collectively the third largest advertisers in online display ads only behind mobile phone operators and automotive manufacturers are going to take immediate advantage of this.

Timing couldn't be much better than this. "Google is certainly going to hit the jackpot now." :)

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