Networking is has become crucial for anyone these days who are into the online marketing division. You need to build such a useful network where you may find people who are going to help you and you can help them in turn. So whom all you need to choose for your successful networking.
Your Rivals - As always its important to know your competitors well. You need to keep an eye on their Advertising strategies, marketing tactics, press releases, news letters, etc. Sometimes the ideas which we get by watching our competitor's strategies fetch us more results then our normal ideas. So its a good practice to know what your competitors are also doing along with what tactics you are employing.
Friend connections - Even connecting with some novice friends on social networking services can help in your business some good if you're on mutual friendly terms. You can get yours customers yours way sometimes through them if they are into the business which you are in right now. Synonymously if a project comes to you which you may think your friend can execute well, you can bring in their expertise or can hand over to him. So its a good practice to make connections with those professionals who are in and around your area.
Local media - Its worth making connections with the members of the media who cover the news of your niche. The media can be of any form here. It may be newspapers, television, radio, blogs, etc. You can get your story listed in the news by explaining them why you are the best fit for a reporter’s beat.
These are the three important factors which i reckon for a successful business networking. However you are welcome in drop in any suggestions if you have here.