Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Friday, April 17, 2009

Successful Business Networking Factors or Tips

Networking is has become crucial for anyone these days who are into the online marketing division. You need to build such a useful network where you may find people who are going to help you and you can help them in turn. So whom all you need to choose for your successful networking.


Your Rivals - As always its important to know your competitors well. You need to keep an eye on their Advertising strategies, marketing tactics, press releases, news letters, etc. Sometimes the ideas which we get by watching our competitor's strategies fetch us more results then our normal ideas. So its a good practice to know what your competitors are also doing along with what tactics you are employing.

Friend connections - Even connecting with some novice friends on social networking services can help in your business some good if you're on mutual friendly terms. You can get yours customers yours way sometimes through them if they are into the business which you are in right now. Synonymously if a project comes to you which you may think your friend can execute well, you can bring in their expertise or can hand over to him. So its a good practice to make connections with those professionals who are in and around your area.

Local media - Its worth making connections with the members of the media who cover the news of your niche. The media can be of any form here. It may be newspapers, television, radio, blogs, etc. You can get your story listed in the news by explaining them why you are the best fit for a reporter’s beat.

These are the three important factors which i reckon for a successful business networking. However you are welcome in drop in any suggestions if you have here.

Friday, January 2, 2009

How to Open an account for Small Business in Twitter

Twitter is one of the most popular micro blogging platform for online promotion of your business. A key discussion point for businesses has been that While creating a social networking account for a small business, is it a better idea to have the user name be the business name or the person who will be posting?.

Let us look into a small example. Dell a popular brand has an entire page for its Twitter accounts. Here the company uses its brand name along with some carefully managed staff accounts for its promotion. Politicians are also no exception in this case, with @BarackObama using Twitter Service to connect himself with his voters in the recent Presidential elections.

So Before creating an account you need to recognize yourself that there is no specific rule. It depends on the service. For blogs, multiple users accounts can be set up. Social Media is used to create Awareness and Popularity for your Brands.

Here are a few questions you need to ask yourself:

1) What exactly you are looking for on Twitter? Looking for new customers? Finding new ones?
2) Is your business suited to blogging/microblogging?

Twitter may not be suited for every small business but the important thing to look out for is try to make yourself interesting by placing yourself in the place of your customer and think about what exactly they want to talk to you about.
 
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