Travel industry sees decline in paid search UK

The global recession turmoil is still having its impact on the world market effecting the various sectors. Traffic to the UK travel websites through paid search has seen a decline from 25.4% in March 2008 to 21.7% in March 2009 according to a report published from HitWise.

In particular, websites in the Agencies category which relies mostly on the paid search traffic experienced a steep decline of 12.3% over the past 12 months. However other sectors like Travel (-4,7%), Destinations & accomodation (-2,7%) and Transport (-1,5%) looks a bit better with some minimal effects.


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